Login / Register    中文版  |  ENGLISH
Home  >  About us  >  History

Events

1999
The Company was founded on October 28. It is based on the former Shanghai Television Station TV Production Company and Oriental Television Station Stage Art Center, and jointly invested by the former Shanghai Television Station, Shanghai East Television Station and Shanghai Radio, Film, TV Development Corporation; its setup marked an important move to separate production and broadcasting in the radio & TV system in Shanghai.

2000
1On January 1, the Company formally started operation. The Company focuses mainly on television business, offers services to the public to contract design & production in stage art, lighting for programs and evening parties of Shanghai Television Station and Shanghai Oriental Television Station as well as film, TV and cultural activities of the radio & TV sector, and undertakes professional stage art design & production tasks from the government and social circles in cultural and artistic activities.

2004
In June, the Company passed China Quality Certification Center’s Quality Management System (ISO 9001:2004) accreditation to become the first enterprise in the domestic industry to be awarded this accreditation. In 2009, the Company improved its system standard, with its ISO 9001:2008 quality management system passing the China Quality Certification Center’s accreditation.
Four works of the Company were awarded “CSMPTE 2004 First TV Evening Party Design Engineering Prize” (CSMPTE: China Society of Motion Picture and Television Engineers):
1. “Dancing Dragon & Jumping Tiger –New Year Evening Party 2003 by Television Stations from 16 Provinces/Cities” was awarded “CSMPTE 2004 First TV Evening Party Design Engineering Prize” Second Prize;
2. “The 3rd Global Chinese Music Awards Prize-awarding Evening Party” was awarded “CSMPTE 2004 First TV Evening Party Design Engineering Prize” Second Prize;
3. “Hello, Shanghai – Chinese Singing Foreign Language Songs TV Contest” was awarded “CSMPTE 2004 First TV Evening Party Design Engineering Prize” Third Prize;
4. “ Zhenmei Cup New Chinese Singer Final Contest of The 6th (2003) Shanghai Asian Music Festival” was awarded “CSMPTE 2004 First TV Evening Party Design Engineering Prize” Third Prize.
 

2005
Three works of the Company were awarded “CSMPTE 2005 Television Art Lighting Design Engineering Prize of the Year”:
1. “The 10th Shanghai TV Festival ‘Magnolia’ Prize-awarding Ceremony & Closing Ceremony” was awarded “CSMPTE 2005 Television Art Lighting Design Engineering Prize of the Year” Third Prize (CSMPTE).
2. “Flying Songs 2005” was awarded “CSMPTE 2005 TV Evening Party Design Engineering Prize of the Year” First Prize
3. “Oriental Fantasy” was awarded “CSMPTE 2005 TV Evening Party Design Engineering Prize of the Year” First Prize

2006
Seven works of the Company were awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year”:
1. “The 8th Asia New Singer Contest” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Second Prize;
2. “Floating Aroma of Tea ‘Evening of Ming Garden’” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Second Prize;
3. “The 8th International Movie Festival Opening Ceremony” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Third Prize;
4. “Broken Brain – Mountains and Rivers” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Third Prize;
5. “I’m Proud of You” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Second Prize;
6. “Table Tennis Fantasy” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Third Prize;
7. “2005 Heaven & Earth Hero Ranking Campus Balloting Prize-awarding Ceremony” was awarded “CSMPTE 2006 Television Art Lighting Design Engineering Prize of the Year” Best Work Prize.
 

2007
The Company was awarded Shanghai Propaganda Sector Spirit 2005–2006 Model Unit title.
Five works of the Company were awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize”:
1. “The 16th Shanghai Magnolia Stage Performance Award Prize-awarding Ceremony” was awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
2. “The 12th Shanghai TV Festival Opening Ceremony Oriental Golden Horse – Evening of Film Garden” was awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
3. “The 12th Shanghai TV Festival “Magnolia Prize” Prize-awarding Ceremony & Closing Ceremony” was awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Third Prize;
4. “Reverberating 2006 – Meet in Changfeng The 5th Shanghai International Flower Festival Opening Ceremony Recital” was awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize (Stadium category)” Third Prize;
5. “Glamorous East – Sleepless Night 2006 Evening in Shanghai & Hong Kong Large Entertainment Evening Party” was awarded “The 4th CSMPTE Television Art Lighting Design Engineering Prize (Stadium category)” Third Prize.
 

2008
The Company contracted lighting equipment technology support for Beijing 2008 Olympic Games, Paralympics Opening and Closing Ceremony and won outstanding contribution commendation.
Three works of the Company were respectively awarded “The 5th CSMPTE Television Art Lighting Design Engineering Prize” and “China Radio and Television Association TV Art Prize”:
1. “Auspicious China – World Expo 2010 Shanghai Mascot Announcement Evening Party” was awarded “The 5th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
2. “Stars Dazzling in the East Recital 2007 China Stars New Year’s Gala” was awarded “The 5th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Third Prize;
3. “2008 Dancing Contest” was awarded “China Radio and Television Association” Class 3 Excellence TV Art Prize.
 

2009
The Company was awarded  Shanghai Model Unit for 2007 - 2008.
The Company contracted the design and production of “Shanghai Parade Float to Beijing” for the 60th Anniversary of the Founding of PRC.
The Company was awarded overall technology qualification for stage art engineering enterprise in China’s performing industry (Stage Art Engineering Class 1).
Ten works of the Company were respectively awarded “The 6th CSMPTE Television Art Lighting Design Engineering Prize”, “China Radio and Television Association TV Art Prize” and “Shanghai Outstanding Evening Party Stage Effect Prize for 2008 by Shanghai Key Cultural Activity Coordination Leadership Team”.
1. “True Love Under The Blue Sky 2009 Large Charity Evening Party” was awarded “The 6th CSMPTE Television Art Lighting Design Engineering Prize (Studio category)” Second Prize; 2. “The 11th Shanghai International Movie Festival Opening Ceremony” was awarded “The 6th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
3. “Come On, Man” was awarded “China Radio and Television Association” Class 2 Outstanding Lighting Prize;
4. “The 14th Shanghai TV Festival Closing Ceremony & ‘Magnolia Prize’ Prize-awarding Ceremony” was awarded “The 6th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Third Prize, as well as “China Radio and Television Association” Class 1 Outstanding TV Art Prize;
5. “‘Floating Fragrance’ – The 18th ‘Magnolia’ Prize-awarding Evening Party” was awarded “China Radio and Television Association” Outstanding Stage Art Lighting Prize;
6. “United We Stand – Disaster Relief Entertainment Evening Party by Social Circles in Shanghai” was awarded “Shanghai Outstanding Evening Party Selection Stage Effect Prize for 2008 by Shanghai Key Cultural Activity Coordination Leadership Team”;
7. “The 16th East Music Award” was awarded “China Radio and Television Association” Class 3 Excellence TV Art Prize;
8. “Star Award Prize-awarding Evening Party” was awarded “China Radio and Television Association” Class 3 Excellence TV Art Prize;
9. “Super Family” was awarded “China Radio and Television Association” Class 3 Excellence TV Art Prize;
10. “2008 SLEK National Dancing With The Stars” was awarded “The 6th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Third Prize.
 

2010
In February, the Company became a wholly owned subsidiary of Shanghai Radio Television Station and Shanghai Media Group (SMG).
The Company became the only supplier of stage art equipment leasing service and lighting equipment leasing service for the World Expo 2010 Shanghai.
The Company contracted the stage art design and production for the World Expo 2010 Shanghai Opening Ceremony and Closing Ceremony, and the stage art design & production for the World Expo Opening Evening Banquet and Expo Zone Opening Ceremony.
During the World Expo 2010 in Shanghai, the Company contracted stage art engineering and equipment leasing services for 20,000 performing arts activities held by performing teams of diverse ethnic backgrounds from worldwide at 33 pavilions of the Expo zone.
Four works of the Company were respectively awarded “The 7th CSMPTE Television Art Lighting Design Engineering Prize” and “Shanghai Scenography Association Outstanding Lighting Design Prize”:
1. “The 12th Shanghai International Movie Festival Opening Ceremony” was awarded “The 7th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
2. “The 19th Drama Magnolia Prize-awarding” was awarded “The 7th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
3. “Happy World Expo Year 2010 New Year’s Stars Gala” was awarded “The 7th CSMPTE Television Art Lighting Design Engineering Prize (Theater category)” Second Prize;
4. “The 7th Universiade Opening Ceremony” was awarded “Shanghai Scenography Association” Outstanding Lighting Design Prize.
 

2011
In January, after the successful listing of SMG BesTV New Media Company, the Company became a member unit of this listed entity.
In March, the Company re-planned its business strategy, with which it formally embarked on the track of developing from self-sufficient enterprise to market-oriented enterprise. During the process of innovation driven transformation development, it will seek driving power from value-based innovation to transform into diversified operation, transform to enhance operation level, and transform from single point marketing into integrated marketing. Guided by market demand, centering on creative visual function, it intends to develop into a hi-tech enterprise with core competitiveness. At present, focusing on stage art lighting design & production as its main business, the Company adopts creativity design, exhibition and display, media engineering, multimedia development, equipment leasing, studio operation, PR activity, performing arts activity, and film/video production as directions for diversified operation, and provides premium services integrating creativity design, production, and coordinated operation.

The Company was awarded  Shanghai Model Unit title for 2010 – 2011.
Five works of the Company were awarded “The 8th CSMPTE Television Art Lighting Design Engineering Prize”.

1. “World Expo 2010 Shanghai Opening Ceremony” was awarded “The 8th CSMPTE Television Art Lighting Design Engineering Prize (Stadium category)” First Prize;
2. “World Expo 2010 Shanghai Closing Ceremony” was awarded “The 8th CSMPTE Television Art Lighting Design Engineering Prize” Second Prize
3. “The Opening Ceremony of 13th Shanghai Film Festival 2010” was awarded “The 8th CSMPTE Television Art Lighting Design Engineering Prize” Second Prize
4. “Voice of China – Celebrating The World Expo – Liao Changyong 2010 Recital” was awarded “The 8th CSMPTE Television Art Lighting Design Engineering Prize” Third Prize
5. “The 3rd National High School and Primary School Students Art Show Activity Closing Ceremony & Prize-awarding Evening Party” was awarded The 8th CSMPTE Television Art Lighting Design Engineering Prize” Third Prize.